Ok, lets face it, there are plenty of websites and online tutorials, manuals and countless softwares about proper SEM (Search engine marketing) and SEO (Search Engine Optimization) commonly known also as organic and inorganic strategy for search engine submission of your website.

What you are about to read is not to be taken as a rigid SEO SEM manual of what would be the best strategy or approach to implement good online marketing. YES it should be taken as a coffee talk comment on what is now a days a corner stone of many online campaigns in major web development studios around the world.

With this said, lets begin with da’ tips:

1-ALWAYS AND ALWAYS try to find a domain name that matches your project in any aspect, you would be surprised to see how many search engines pay such attention to title and domain issues rather than the meta tags (tech tags that go inside your html code)

2-KNOW YOUR AUDIENCE: I know that you want to get your hands dirty, but you’ll be amazed of the amount of variables you didn’t thought could arise, even before launching the first roughs in paper. At least try to imagine how the usual “visitor” of your website could be, try to imagine his tastes, his needs, ask yourselves the question “Why would he come to our site, and not to our competitor” then, you will find out what in marketing its called “competitive strategy”, you will find “n” elements that will make your site more attractive to the user, more useful or even more comfortable.

3-GOOD CONTENT MAKES USER GO CRAZY: Try to create interesting and unique content: If you are a one-man-band user trying to maintain a huge portal, it’ll get very difficult for you to concentrate into the most appealing aspects of your website. Try to narrow the topics of your contents into more specific ones. This will help your website to gain more acquainted users rather than having a visit from someone you don’t need or that wont follow your steps until your website is valued in stocks.

4-USE AVAILABLE TOOLS: There are many available and free for all tools in many websites, the list of the available websites could halt the entire post, but ill leave you some starting point links for you to begin playing with them and given the case, perhaps empower the SERP (Search Engine Ranking Page) of your site just for fun. Some great links are:
http://www.seochat.com/seo-tools/, http://www.webconfs.com, http://tools.seobook.com/, and this are just to name a few, of course you can always count on the SOFTWARE side of tools, in this case i would recommend one of the greatest freely available inventions www.webceo.com ( the free version), we have recently installed this soft, it has a great support area and it seems that every time you open their knowledge base, some new idea or functionality, helps with the everyday job to SEOtize your website.

5-USE WEBSITE SEARCH ENGINE SUBMISSION: Refer your website to the free website submission services, but beware that some of them might use your site for proper not so likely purposes. The best way to know which service fits your need is to find information regarding past users in forums, blogs, etc.

6-ORGANIC CAMPAIGNS: There are lots of websites that can empower the ranking of your site, unfortunately most of those websites are very hard to reach with online techniques, that’s why you should always consider doing some self paced investigation and lobbying about the sites that could inject a good sum of visits and users to yours. Forums, blogs, vertical and horizontal websites are just a few to mention, try to leave your site’s mark “link” wherever you think people might be interested in watching your material. Remember that word of mouth is still one of the best direct marketing things your product or service can enjoy.

7-CONTROL YOUR ANALYTICS: Try to use the latest analytics tools and website statistics measurements, this is kind of a doctors patient medical record when it comes to website analysis, consider this data to be the one that will really measure your websites performance. There are plenty and freely available tools ie: www.analytics.google.com, including your server’s statistics, which you might have to ask your ISP if he can provide some URCHIN statistics or some related in a monthly basis.

8-ADWORDS: You can deliver great impact, visits and users if you know how to operate the google adwords campaign tool. To be honest, results can be very optimistic if you spend the little time needed to think the proper variables to point your site to the world wide web. Be careful , think wise where would you want your site to be noticed, read the AdWords and google labs blogs and help section to get a hold of the new updates in their algorithms. If you haven’t got the time to spent in rising your knowledge of adwords/adsense, try to hire a professional company with guaranteed results, some of the best ones out there can offer you a complete packed solution with a fee of 100 USD.

9-WORDPRESS YOUR PROJECT: Even if you already have a website designed or developed for your product, try to “wordpress” your project. Start a blog for feedback, put in some news about the launch of your project, or even try to maintain a line of communication for every incoming visitor channel. But why Wordpress? Over the years, the wordpress community and the creators themselves, have developed a wide range of widgets, plugins and coding goodies that you can use to empower a very weak blog, with professional high quality techniques to seotize your project. ie: http://wordpress.org/extend/plugins/

10-CONSIDER A PRO: If you have the time to spare in doing SEO yourselves, you will have the benefit of knowing the tool and the environment in which you are about to submerge your product or service. On the other hand, most entrepreneurs want to focus on the basics of the project like investors, product development,etc. So don’t be afraid of the SEO SEM pro’s, always try to find some company background or ex-client comments abot the firm you are about to hire.

Written by Gaston Iguña.