Everybody knows that web embedded video has a long and witnessed story inside Internet websites. What was first considered as a mean to provide contents over the web, is now being used to deploy marketing campaings with the same strength and production strategies as any other related media would have. Google has announced the Analytics capability to follow video advertising campaigns (Thanks to some aquired techs and companies such as clickz). This new approach to consider video ads is not new, but the real thought notch is that video presence is getting stronger every day, Motion graphics and VFX can be seen in lots of flash websites, RSS Video contents and the YouTube generation are at the top of the new video usage  effect. Internet Gurus profile this new Internet venue as an intent of content providers to leverage the way in wich contents are being deployed and commercialized. Video Ads and blogs with video contents in stead of text are already proving success among traditional web ad solutions, its just a matter of how people will “Consume” contents in the times to come. Ask yourselves if you would rather “read” an article, or watch the author of the post speaking about his own idea. Will convergence affect the way in which we will surf the web ?