Everybody knows that web embedded video has a long and witnessed story inside Internet websites. What was first considered as a mean to provide contents over the web, is now being used to deploy marketing campaings with the same strength and production strategies as any other related media would have. Google has announced the Analytics [...]

Social marketing? Social media…Facebook’s Mr. Zuckerberg with his “Social Graph“…What is that all about? Simply the evening of the new web structure or what we could begin to consider the new web 3.0. Social interactions begun way back since the first blogging concepts appeared online…if not earlier. what is making this social/network “know each [...]

So it turns out, Google isn’t screwed. After a good six weeks of hand-wringing on Wall Street, the company posted first-quarter results that easily beat expectations. The consensus Wall Street estimate called for earnings of $4.52 per share, while Google came in at $4.84 per share, excluding charges.”It was a very impressive performance,” says Bernstein [...]

(From clickz.com) Google has added to its ever-expanding suite of ad services with an application that helps small to mid-size publishers manage and optimize their ad inventory, even if they sell those ads themselves.
The new service, called Ad Manager, debuted just days after Google completed its $3.1 billion acquisition of ad management firm DoubleClick. The [...]

March 4, 2008 (Computerworld) Social networking is no longer the Next Big Thing; it’s now as much part of our Web experience as search engines. Previously considered the province of kids who wanted to keep up with class gossip, social networking services are being co-opted by grownups who are examining ways to [...]

February 21, 2008 (Computerworld) Microsoft Corp. today made public more than 30,000 pages of documentation for Windows protocols and APIs — information previously available only under special licenses — one of several changes in how it deals with open-source developers and software rivals.
Calling the four steps “interoperability principles,” Microsoft [...]

February 14, 2008 (Computerworld) At first blush, Starbucks’ decision to drop T-Mobile and use AT&T to provide in-store Wi-Fi access may look like just another inside business choice. A closer look, however, shows that this deal could change the way many of us are mobile.
As a practical matter, the transition [...]

February 11, 2008 (Computerworld) Now that Yahoo Inc. has formally turned down Microsoft Corp.’s unsolicited $44.6 billion takeover bid, some industry observers say the most likely outcome is that Microsoft will raise its offer and Yahoo will be forced to accept it.
Today, Yahoo’s board told Microsoft that its $31 per [...]